D sexy woman in d picture - Is she real ?

How often have we as individuals stopped and given thought as to who is this 'sexy redz' in the white oak ad or the beauty on the 'Tile It' billboard, scantily clad, make up well done and portraying to the view public notions of beauty that society deems as acceptable. 

It's amazing how little Trinidad, a population of 1.3 million people have mastered the art of utilizing electronic media to tell young girls and women that they are not slim enough, or pretty enough, or your choice of dress just isn't revealing enough. 

Sut Jhally, media studies theorist, it in his works Catch - 22 of female sexuality examines the difficult position  that the media often place women and young girls in. The effect that media has on female identity is one that is almost impossible to comprehend as women are portrayed to be both innocent and experienced at the same time, both the virgin and the slut simultaneously. 

What then can be our recourse as women? Activism is the only logical solution that can influence effectual change. When we speak up things happen, if we take action maybe then our sisters and daughters may not be so pressured to live up to false ideals and hegemonic notions of womanhood. Let's talk about these touchy issues, after all why must we be used as objects to sell rum !